On February 24, the “Seeing the Brilliance – 2025 Short Drama Industry Vitality Conference”, hosted by Ocean Engine, kicked off in Kunming. The event focused on upgrading the short drama industry through premium content, ecosystem development, and technological advancements to drive high-quality growth. The platform will strictly enforce short drama advertising review standards, covering native content, mini-program episodes, ad materials, and segmented content distribution, ensuring a secure industry ecosystem.

China’s short drama industry is experiencing explosive growth. Peter Sun, Chairman of HFSDA, CEO of FFTV Online Media and renowned movie director stated that the abundance of domestic short drama resources provides FFTV with a strong foundation. By leveraging FFTV’s Hollywood production expertise, international distribution channels, and global market experience, both sides will complement each other’s strengths and collaboratively drive the internationalization of short dramas.

1. Platform Incentives and Revenue Sharing
   Platforms such as Ocean Engine, Pinduoduo, and Mango TV have introduced incentive policies to shift the focus of short dramas from quantity to quality, promoting high-end content production.
2. Industry Bases and Ecosystem Development
   Bases like Changjiang Audio-Visual and Malanshan have been launched to provide full industry chain services, fostering innovative models such as short drama + cultural tourism and short drama + e-commerce.
3. Integration of Cultural Tourism and Short Dramas
   Works like Traveling Henan Through Micro-Dramas and My 1980s adopt the drama-driven tourism model, using storytelling to boost local cultural tourism.
4. Technological Innovation and AI Applications
   AI technology, as seen in productions like The Mystery of Majiayao and The Man in Red, reduces production costs and enhances visual effects, opening new possibilities for short drama creation.
5. Diverse Themes and Creative Expressions
   Short drama themes now encompass traditional culture, urban romance, and rural revitalization, catering to a wide range of audience preferences.

Trends in China’s Short Drama Industry

FFTV’s Collaboration with Domestic Short Drama Resources

FFTV plans to leverage China’s rich short drama resources and well-established industry chain, combined with its Hollywood production expertise, international distribution channels, and global market experience. This year, FFTV aims to invest in 1,000 short dramas, bringing Chinese short dramas to the global stage and achieving mutual success.

Looking Ahead

FFTV will continue deepening collaborations with domestic platforms, driving innovation in short drama content, technological advancements, and market expansion. The goal is to bring more high-quality short dramas to global audiences.

FFTV Online Media – Leading the Wave of Short Drama Globalization!